PRUDENT is a 4-year Horizon R&I project that aspires to change the way agriculture and forestry systems currently operate and accelerate the transition to sustainable agriculture and forestry practices and smart farming technologies. PRUDENT will identify and evaluate the most effective green nudges that can enable behavioural change to more sustainable practices and develop innovative nudging tools and transformative pathways to encourage transition to fair, healthy and environmentally friendly agriculture and forestry systems.
Investigate the effectiveness of green nudges in promoting sustainable practices and technologies in the agricultural & forestry sectors and develop social innovation and business models and policies.
