Use Cases - green nudge experiments & the co-creation
of behavioural interventions
OVERVIEW
PRUDENT Use Case Pilots are multi-actor, cross-sectoral platforms built upon the
involvement of stakeholders along the entire agriculture and forestry value chains. The value
chain stakeholders participating in the UC pilots will be engaged in the green nudge
experiments and the co-creation of behavioural interventions, social innovations, and
business models as well as policy recommendations taking place throughout the project.
UC pilots are selected to represent the diversity in agriculture and forestry systems and
conditions in the EU. They comprise a good representation of EU regions and
agriculture/forestry systems.
Objective
Test green nudging solutions in field experiments and derive insights about validity of the innovative green nudges in diverse agricultural and forestry systems